Jordan Halland has shared his creative gift and unique world-view for our benefit since 2015. If you follow Scosche on our Instagram page or spend time on our website, you’ve likely admired his photographic and cinematography skills, capturing our products in their natural habitat.
At what age did you discover you’re a storyteller, and when did you decide film was your medium?
I always loved movies and thought in terms of storytelling. I grew up skateboarding and snowboarding and Spike Jonze was an early influence on me and my desire to make a career behind the camera. For a long time I thought I would be an author but the immediacy and possibilities of film really drew me in. I think everyone who picks up a camera or a guitar, or a paintbrush wants to share a part of themselves. We want to be seen and to know we aren't alone. I made a documentary about a man who was stuck in an avalanche and afterwards a man came up to me and said "You are a father, aren't you?" I made the film because I was wrestling with my role as a dad, who sometimes puts himself in dangerous situations for a living. That was the highest compliment I have ever received for my work.
Your work has an international feel and influence. Where are you from and where do you call home?
I grew up in Kalispell, Montana and my parents opened the world up to us. Most summers in my teens were spent traveling to foreign countries for mission trips with our church. When I was 13 we went to Jamaica and I asked my Dad if I could go to Bob Marley's house which is now a museum. He said yes and I hopped in a cab by myself and spent the day touring the property. I have never viewed the outside world as a dangerous place or something to fear.I now live in Coeur d'Alene, Idaho with my wife and three kids and we try to explore outside the U.S. whenever possible.
How do you get people to open up and share their story and image?
Familiarity. It takes quality time with the subject. They need to trust you and also they need to know that you care about them. There are projects where I have been talking with the subject for years before we ever turn on the camera. If I don't care about them, I can't tell their story.
How do yours and Scosche’s brands complement each other?
Scosche is passionate about what I am passionate about. They share real people's stories and how they use their products. My work with Scosche has been with real athletes who really use the products. Scosche is about travel and adventure and that fits so well within my life and work.
How has the Pandemic affected your work?
I was home the most I have ever been in the past 10 years. I built an editing office on my property and spent time with my family. There was a point where I was beginning to panic and my wife said "You need to come to terms with the fact that this is your reality now”. It changed my perspective immediately and now I think this has been my favorite year.
You embrace adventure and don’t shy away from taking risks. What advice do you offer to would-be adventurers?
You don't need a budget, sponsors, or the nicest camera equipment, you just need tenacity. I didn't own a camera until about six years ago. Before that I would borrow or rent gear. There will always be a better time to do something and the hardest part is starting.